Lifetime design achievement award for Kia chief

Lifetime design achievement award for Kia chief


Peter Schreyer

Since his appointment as chief design officer with Kia Motors in 2006, Kia’s design guru, Peter Schreyer, has gathered a number of awards for his leadership in propelling Kia vehicle styling to new heights.

The latest recognition comes in the form of a Lifetime Design Achievement Award from EyesOn Design.

It was presented by the Detroit Institute of Ophthalmology (DIO) during its Vision Honoured awards for his work overseeing the global design strategy of Kia Motors.

“We, and the whole design community, are excited and proud that Peter is receiving the Lifetime Design Achievement award – he joins the absolute luminaries of car design,”says Detroit Institute of Ophthalmology medical director Philip Hessburg.

“With the appointment at Kia, I’ve had the chance to shape the brand into something altogether more stylish, distinctive and young-at-heart, and our models reflect this attitude,” says Schreyer.

“We have received a number of design awards for the styling of Kia vehicles over the last few years, but our work goes beyond just the appearance of our cars. Kia design goes from strength-to-strength, and I’m honoured to be a part of this process.”

The Lifetime Design Achievement Award is one of a number of annual EyesOn Design events sponsored by the DIO, the research education arm of the Henry Ford Hospital’s Department of Opthalmology.

It’s the second top international design award presented to Peter Schreyer this year. At the beginning of 2014, he was awarded the ‘2014 Grand Prix du Design’ at the 29th Festival Automobile International in Paris.

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