Life saving helmet tech to connect cyclists with drivers

Life saving helmet tech to connect cyclists with drivers

In a world first, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will unveil a safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (January 6-9, 2015).

The latest accident data from Europe reveals about 50% of all cyclists killed in traffic have collided with a car.​

The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents.

This is the first time a car manufacturer has moved to address the cyclist/driver safety problem by using connected safety technology.


Using a popular smartphone app for bicyclists, like Strava, the cyclist’s position can be shared through the Volvo Cars cloud to the car, and vice versa. If an imminent collision is calculated, both road users will be warned – and enabled to take the necessary action to avoid a potential accident.

The Volvo driver will be alerted to a cyclist nearby through a head-up display alert – even if he happens to be in a blind spot, e.g. behind a bend or another vehicle or hardly visible during night time. The cyclist will be warned via a helmet-mounted alert light.

The concept is a result of a Swedish partnership between Volvo Cars, POC and Ericsson. It is hoped the cloud-based safety concept will ultimately help save lives across the whole spectrum of “unprotected” road users.

Klas Bendrik, vice president and group chief information officer at Volvo Cars comments: “Today our City Safety system, a standard in the all-new XC90, can detect, warn and auto-brake to avoid collisions with cyclists. By exploring cloud-based safety systems, we are now getting ever closer to eliminating the remaining blind spots between cars and cyclists and by that avoid collisions.”

Per Borgklint, SVP and head of business unit support solutions at Ericsson says: “Our work with Volvo Cars to explore the connected society, protecting the millions of cyclists on the road is just the latest example of innovation that can change the world.”

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