The Land Rover Defender is an automotive icon and one of the most recognisable cars in the world so replacing it is no easy feat. But Land Rover is busy making plans to do exactly that and has just revealed its first concept – the DC100.
Scheduled for its first public showing at the upcoming Frankfurt Motor Show, the DC100 concept gives a glimpse of the styling which may feature on the Defender replacement in 2015.
Commenting on the DC100 concept car, Land Rover’s design boss, Gerry McGovern, said, “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”
The DC100 gives Land Rover a chance to test the waters and gauge interest in its design. If opinion is positive, expect to see much of its design in the production version, if negative, drastically changed concepts will follow.
“We plan to engage with existing and potential customers to help us finalise the details of the new vehicle,” says Land Rover’s global brand director, John Edwards. “One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”