Land Rover lands Rugby World Cup fleet vehicles in NZ

With 73 days to go until Rugby World Cup 2011 kicks off, Land Rover, as the Official Vehicle Partner of the tournament, has delivered a fleet of special Rugby World Cup 2011 vehicles to New Zealand.

Land Rover is set to keep the vehicles coming with cars for the organisers, teams and officials. The majority of a fleet 75 vehicles, mainly Range Rover Sports and Land Rover Discoverys, arrived today at the Port of Auckland with the balance of the vehicles being delivered before the tournament starts on September 9th. The vehicles will be specially customised with Rugby World Cup 2011 branding, RWC 2011 number plates, and commemorative badging to promote the association throughout New Zealand.

Gary Upson, Brand Manager, Land Rover NZ  commented, “We are really excited to be supporting the Rugby World Cup 2011 in New Zealand and are pleased that we could bring vehicles into the country to help with the event. The Land Rovers will be put to good use between now and October by the IRB representatives, teams and officials, and the fleet will help the Tournament to run smoothly.”

The Tournament will be attended by fans from around the globe and will be watched by a TV audience of over four billion in more than 200 countries.

In addition to the duties during the tournament the Land Rover New Zealand team will be hitting road with the Webb Ellis Cup as part of the RWC 2011 Roadshow. The Roadshow starts in Invercargill on the Monday the 4th of July and makes its way North via all 23 of the RWC 2011 host regions, finishing in Auckland on the 31st of July.

For Land Rover the RWC 2011 Roadshow is a chance to showcase some of the vehicles that are being brought into New Zealand for Rugby World Cup 2011. Covered with the distinctive Mangopare “hammerhead” design the two Land Rover Discovery 4s and the two Range Rover Sports will be hard to miss. The public will also get a chance to meet Land Rover ambassador Alan Whetton, a member of the inaugural Rugby World Cup winning team in 1987, at key locations on the tour.

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