Last Friday, Land Rover handed over a special fleet of vehicles to Rugby World Cup Ltd (RWCL) in a ceremony outside Eden Park Stadium. As Official Vehicle of the Rugby World Cup, Land Rover has provided 30 vehicles to tournament organisers and officials. This special fleet is made up of Range Rover Sports and Land Rover Discoverys.
The vehicles have been specially customised with RWC branding, number plates and commemorative badging to celebrate the association throughout New Zealand.
Kit McConnell, Tournament Director of RWCL, was presented with the fleet by Land Rover at Eden Park, which will host the first game on Friday 9th September. “The provision of the Official Vehicles by Land Rover is key to the successful running of the Rugby World Cup and will be put to good use to ensure that the Tournament is run smoothly over the next couple of months,” said Mr McConnell.
In addition to the vehicles being supplied to the RWCL, Land Rover is also supplying another 42 vehicles for Land Rover VIPs and international media use during the tournament, bringing the total number of Land Rovers and Range Rovers imported specifically for the tournament to 72.
The retail value of the vehicles is in excess of $8 million NZ and all of the vehicles will be sold via the Land Rover dealer network following the tournament.
James Yates, Group General Manager, Land Rover New Zealand is understandably enthusiastic about the opportunity, “We are extremely excited to be supporting the Rugby World Cup by providing a fleet of vehicles to help with the organisation of the Tournament and Land Rover’s global leveraging programme.”
Land Rover’s connection to rugby extends further than the RWC 2011 and the next cup in 2015. Land Rover has also been the Official Vehicle of the British and Irish Lions, supporting them on their 2005 and 2009 Tours to New Zealand and South Africa. Land Rover has also been the official vehicle of English premiership rugby since 2002, the Dubai Rugby Sevens 2010, and the 2011 Shanghai Sevens.