Land Rover announced as official sponsor for 2011 RWC

Land Rover announced as official sponsor for 2011 RWC

Land Rover has just announced its sponsorship of the Rugby World Cup 2011 being hosted here in New Zealand.

Land Rover’s support of both tournaments extends the Company’s strong association with the sport of Rugby. In recent years Land Rover has enhanced its role of Official Vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Cup with the additional sponsorship of the last three British & Irish Lions Tours to Australia, New Zealand and South Africa, as well as the forthcoming sponsorship of the Emirates Airline Dubai Sevens next month.

As part of the deal for both tournaments Land Rover will supply vehicles to support the organisers, teams and officials. It is the first time that Land Rover has been involved with Rugby’s showcase tournament.

John Edwards, Global Brand Director, Land Rover, said: “Today’s announcement marks a significant development in the partnership between Land Rover and Rugby.  The Company  is proud of its ongoing support of the sport from a grassroots level to the world class Game and it is fitting that the world’s finest all-terrain vehicles — sold in over 160 markets worldwide –  are now supporting the world’s ultimate Rugby competition.”

“The International Olympic Committee’s decision to include Rugby in the Olympic Games from 2016 will have a hugely significant impact on the growth of the sport in emerging Rugby markets such as America, China and Asia.  This growth offers Land Rover a fantastic opportunity to further engage with our customers, and general sports fans across the globe.”

Land Rover will be an Official Sponsor of next year’s highly anticipated Tournament in New Zealand which will be attended by over 1.6 million spectators and watched by a global TV audience of well over 4 billion in more than 200 countries.

Former New Zealand Rugby International Zinzan Brooke, who was present at the announcement, said, “The whole of New Zealand is ready and waiting for the Rugby World Cup to start. I am confident it will be a tremendous Tournament hosted by millions of friendly, rugby mad New Zealanders.  Our country is such a diverse, beautiful, and in places, rugged landscape that it is great news for the Tournament to partner with a prestigious and tough brand as Land Rover.”

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