Lamborghini preparing for tough times ahead

Lamborghini preparing for tough times ahead

Lamborghini Gallardo

After several years of record growth, Lamborghini, like most automakers, is struggling in a tough economy. Sales are down 30% so far in 2009, and production was postponed for seven weeks in an effort to keep down inventories. Chief Executive Stephan Winkelmann said in a recent press conference that he expects the sales slump to continue through 2010, saying that the “crisis is very deep.

Winkelmann says that sales are down over 40% in the US (Lamborghini’s largest market), and the company’s waiting list has dropped from a full year to six months. Lamborghini’s struggles are consistent with the economy at large and many high-flyers who would usually purchase exotics aren’t in the market for Italian supercars.

Regardless of the bleak forecast for the next 18 months, Winkelmann is still bullish when it comes to profits. The company cleared 60 million euros in 2008 and the Italian automaker expects to maintain profitability even if sales take a 40% plunge. It’s also vital that Lamborghini stays solvent while vastly improving its carbon footprint with plans to reduce CO2 emissions coming from its vehicles by 35% in six years.

Lamborghini Gallardo

After several years of record growth, Lamborghini, like most automakers, is struggling in a tough economy. Sales are down 30% so far in 2009, and production was postponed for seven weeks in an effort to keep down inventories. Chief Executive Stephan Winkelmann said in a recent press conference that he expects the sales slump to continue through 2010, saying that the “crisis is very deep.

Winkelmann says that sales are down over 40% in the US (Lamborghini’s largest market), and the company’s waiting list has dropped from a full year to six months. Lamborghini’s struggles are consistent with the economy at large and many high-flyers who would usually purchase exotics aren’t in the market for Italian supercars.

Regardless of the bleak forecast for the next 18 months, Winkelmann is still bullish when it comes to profits. The company cleared 60 million euros in 2008 and the Italian automaker expects to maintain profitability even if sales take a 40% plunge. It’s also vital that Lamborghini stays solvent while vastly improving its carbon footprint with plans to reduce CO2 emissions coming from its vehicles by 35% in six years.

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