Kiwi 3D firm snapped up by Delphi

Kiwi 3D firm snapped up by Delphi

Delphi Automotive has paid NZ$21.7m to buy a Kiwi 3D firm that makes tricky dashboards and gauge clusters.

The auto parts behemoth is banking on PureDepth Inc, which counts slot machine graphics among its specialities, to help enhance its gauge offerings – picking a trend towards high-tech interiors.

Delphi’s PureDepth buy-up is the latest in a string of acquisitions that see the company – which earned NZ$617m for the first quarter – looking to reposition itself in the market.

The parts company traditionally provided manufacturers with ‘normal’ car interiors, but has been moving towards design and production of electronic systems, including those for safety and emissions.

PureDepth approached Delphi in 2014, which led to a meeting at the massive Consumer Electronics Show in Las Vegas – one the biggest events on the tech calendar.

PureDepth took some graphics examples to the show, and Delphi CEO Kevin Clark was impressed.

”The three-dimensional graphics we had at CES received more attention from our customers than any other technology that we showed,” he told an analysts’ conference call yesterday.

“You are going to see more displays. You are going to see more glass in cars. We’re convinced of that.”

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