Kia unveils Ray concept car

Kia unveils Ray concept car

A futuristic Plug-in Hybrid car has been unveiled by Kia Motors at the recent Chicago Auto Show.

The Kia Ray, revealed at the Chicago Auto Show, takes its striking shape from the current Kia Cerato recently launched in New Zealand (it’s built on the same platform) and projects it into a future where electricity will be the dominant fuel for motor vehicles.

According to Peter Schreyer, Chief Design Officer of Kia Motors Corporation: “Being green doesn’t have to be an obvious statement anymore and Kia Ray exemplifies a viable blend of modern, eco-minded features for today’s environmentally conscious consumers. It is important to imagine what people will want in the future from a green perspective early in the design process. People want to reduce their carbon footprint without driving carbon copies.”

As the world demands more efficient vehicle designs that combine modern looks with functionality and fuel economy, the Kia Ray concept is seen as a bold new collaboration between design and engineering, he adds.

Kia Motors New Zealand General Manager Todd McDonald says the Kia Ray concept is a stylish and exciting development of the Cerato design and cleverly links it to the company’s environmental research and development technology.

“It’s a smart piece of thinking and indicates how far the company has progressed in design and technology, as well as being a global green technology leader,” he says.

The Kia Ray concept is the latest development in a special alternative fuel and power research programme set up by Kia Motors under its sub-brand ‘EcoDynamics’ — the most efficient vehicles produced by the company will wear this badge. Other projects developed under ‘EcoDynamics’ include the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the petrol Kia cee’d Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

Ray is the fore-runner of a prospective plug-in hybrid vehicle that Kia Motors is considering for production. Designed with light-weight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray also  demonstrates the progress in the evolution of Kia Motors Design DNA.

Power comes from an all-aluminum 114kW Gasoline Direct Injected (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kW electric motor. Depending on driving conditions, power is sent to the wheels from the petrol engine, the electric motor, or both together.

A futuristic Plug-in Hybrid car has been unveiled by Kia Motors at the recent Chicago Auto Show.

The Kia Ray, revealed at the Chicago Auto Show, takes its striking shape from the current Kia Cerato recently launched in New Zealand (it’s built on the same platform) and projects it into a future where electricity will be the dominant fuel for motor vehicles.

According to Peter Schreyer, Chief Design Officer of Kia Motors Corporation: “Being green doesn’t have to be an obvious statement anymore and Kia Ray exemplifies a viable blend of modern, eco-minded features for today’s environmentally conscious consumers. It is important to imagine what people will want in the future from a green perspective early in the design process. People want to reduce their carbon footprint without driving carbon copies.”

As the world demands more efficient vehicle designs that combine modern looks with functionality and fuel economy, the Kia Ray concept is seen as a bold new collaboration between design and engineering, he adds.

Kia Motors New Zealand General Manager Todd McDonald says the Kia Ray concept is a stylish and exciting development of the Cerato design and cleverly links it to the company’s environmental research and development technology.

“It’s a smart piece of thinking and indicates how far the company has progressed in design and technology, as well as being a global green technology leader,” he says.

The Kia Ray concept is the latest development in a special alternative fuel and power research programme set up by Kia Motors under its sub-brand ‘EcoDynamics’ — the most efficient vehicles produced by the company will wear this badge. Other projects developed under ‘EcoDynamics’ include the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the petrol Kia cee’d Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

Ray is the fore-runner of a prospective plug-in hybrid vehicle that Kia Motors is considering for production. Designed with light-weight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray also  demonstrates the progress in the evolution of Kia Motors Design DNA.

Power comes from an all-aluminum 114kW Gasoline Direct Injected (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kW electric motor. Depending on driving conditions, power is sent to the wheels from the petrol engine, the electric motor, or both together.

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