Kia unveils new design for Geneva Auto Show

Kia unveils new design for Geneva Auto Show

Kia MPV

The first full design from the hands of Kia Motors design guru Peter Schreyer will be unveiled at the Geneva Motor Show in March.

The Kia YN is a concept based on a compact people mover that is tipped to go into production later this year and its takes Kia’s new design-led prowess to the next level, following its recent success with the European cee’d, pro_cee’d and the upcoming Soul.

Schreyer, who left Audi and Volkswagen to take up the Chief Designer role at Kia Motors, says the concept will be unlike any other Kia to date. Although he has been with Kia Motors for more than two years, the YN is the first vehicle that has been completely developed under his guidance.

Schreyer has been provided with all the resources he requires to put Kia at the forefront in automotive design and the company has vowed not just to maintain its R&D spend into 2009 but to slightly increase its investment and maintain the momentum it has built up.

A three-quarter rear view of the YN has been released by Kia to give an idea of what the car will look like.

Although not seen in this photo, the Kia YN will sport the latest rendition of the new corporate “tiger” grille, which has been designed by Schreyer to help give Kia a more recognisable personality. Among the interesting design features to look out for at Geneva is the glass roof, which will help make the interior look much brighter and bigger.

The Kia YN is based on the same platform as the Kia Soul, which is due to arrive shortly in New Zealand and like that model it will showcase advanced design techniques that provide “astounding spaciousness in a compact package”.

No word on when the Kia YN might go into production and whether it would be available for sale in New Zealand, though Todd McDonald, General Manager of Kia Motors New Zealand, says it would fit very comfortably into the model line-up if it did.

Kia MPV

The first full design from the hands of Kia Motors design guru Peter Schreyer will be unveiled at the Geneva Motor Show in March.

The Kia YN is a concept based on a compact people mover that is tipped to go into production later this year and its takes Kia’s new design-led prowess to the next level, following its recent success with the European cee’d, pro_cee’d and the upcoming Soul.

Schreyer, who left Audi and Volkswagen to take up the Chief Designer role at Kia Motors, says the concept will be unlike any other Kia to date. Although he has been with Kia Motors for more than two years, the YN is the first vehicle that has been completely developed under his guidance.

Schreyer has been provided with all the resources he requires to put Kia at the forefront in automotive design and the company has vowed not just to maintain its R&D spend into 2009 but to slightly increase its investment and maintain the momentum it has built up.

A three-quarter rear view of the YN has been released by Kia to give an idea of what the car will look like.

Although not seen in this photo, the Kia YN will sport the latest rendition of the new corporate “tiger” grille, which has been designed by Schreyer to help give Kia a more recognisable personality. Among the interesting design features to look out for at Geneva is the glass roof, which will help make the interior look much brighter and bigger.

The Kia YN is based on the same platform as the Kia Soul, which is due to arrive shortly in New Zealand and like that model it will showcase advanced design techniques that provide “astounding spaciousness in a compact package”.

No word on when the Kia YN might go into production and whether it would be available for sale in New Zealand, though Todd McDonald, General Manager of Kia Motors New Zealand, says it would fit very comfortably into the model line-up if it did.

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