Kia Unveils Luxury Flagship

Kia Unveils Luxury Flagship

The all-new Kia luxury flagship model has finally been revealed in the metal.

A couple of weeks after teasing the public with partially disguised drawings of its forthcoming top-of-the-line model, code named KH, Kia Motors has now released the first official photos of the car. The luxury flagship model will be called K9 in its home market and the vehicle will have another name when it goes on sale overseas.

The photos of the K9 reveal a dramatic four-door sedan with a swooping style that in Kia’s own words represents the “best of the best”.

The K9 will be the latest rear-wheel-drive car produced by Kia, a development hinted at in the rear-drive Kia GT concept car that wowed the auto industry at the Frankfurt Motor Show last year.

The K9 takes some of its styling cues from the GT concept, including the bold treatment to the family tiger nose grille and the car’s lowered, sporty stance. It’s a clear continuation of Kia’s evolving design DNA, further enhanced by ‘high-tech luxury car’ style LED headlamps, with classic design echoes in its voluminous bonnet and sloping roofline, LED lamps and bumper-integrated exhausts.

The hand of Kia’s Chief Design Officer Peter Schreyer is evident in the sophisticated profile with its simple, but strong character line.
Kia says the

K9’s exterior “gives solid form to the recently released sketches of the new model and presents its design concept, high-tech luxury sedan image, with futuristic, sophisticated and distinctive charisma”.

This model’s Korean market name, K9, will complete Kia’s domestic market ‘K’ series range of passenger cars, whose members also include the front-wheel drive K5 (Optima in overseas markets) and K7 (Cadenza in overseas markets) sedans. The letter ‘K’ represents not only Kia and the company’s home country of Korea, but also refers to the Greek word ‘Kratos’ (meaning powerful, domination and reign) and the English word ‘Kinetic’ (meaning active, dynamic).

According to Kia, the ‘K’ series trio of sedans is a strong statement of the company’s determination to offer consumers the broadest product line-up and establish itself as a major presence in the global automotive industry through ceaseless innovation and technological developments.

The K9 is to go on sale in Korea by the middle of this year and exports will begin sometime in the second half.

Todd McDonald, General Manager of Kia Motors New Zealand, says the K9 has a definite family resemblance to the Optima (K5), which entered our market in 2011.

“Optima has been a signature model for Kia, turning heads whenever you see it on the road, and the design of the K9 is such that I am sure it will get a similar reaction – it’s an absolute stunner,” he says.

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