Kia is on target to achieve a year of record sales both in New Zealand and globally as it continues to ship more vehicles to customers around the world.
With Kia sales increasing in growth markets like China (40.9% up in August) and the United States (up 37% in September), Kia Motors is on course to push past the 2 million vehicles sold in all markets in 2010. Global sales were already ahead by 13.8% at the end of August, reaching in excess of 1.6 million units. At the beginning of the year Kia said it hoped to achieve a 12% increase by the end of 2011 and it’s now clear that target will be reached, barring a major sales slump.
Whilst year-to-date sales of Kia vehicles here in New Zealand to the end September are 15% ahead of the same nine-month period last year, they could have been higher if the local company had been allocated more cars and light commercials.
“There is no doubt that our sales have been hampered by a shortage of key models, particularly during the beginning and middle part of the year, but supply issues are now starting to ease and we are hoping to end 2011 with a hiss and a roar and we’re looking forward to an even better 2012,” says Todd McDonald, General Manager of Kia Motors New Zealand.
McDonald says the launch of several new models, including the top-selling Rio and Picanto (pictured), on top of already strong demand for the Sportage and Sorento, has seen interest in Kia vehicles climb to an all-time high in this market.
Mr McDonald adds: “We have increased our orders, but then, so has every other market in the world and the factories can only build so many vehicles in a 24-hour day and with so many new models being launched it often takes time for the production lines to get up to full speed. With the bulk of the new models launches having taken place we are beginning to see improvements in supply and I am very confident we will see an ongoing improvement of supplies over the coming months.”
Kia and Hyundai emerged as one of the world’s top five automakers in global sales, selling more than five million vehicles last year. Even with production pressures, the pair is likely to increase that total by the end of 2011.
The rate of growth has been amazing, especially compared to just a decade ago when Kia and Hyundai were outside the top ten carmakers. Climbing six notches in less than ten years has seen Kia/Hyundai leap frog global heavyweights including Honda, Nissan, Fiat, Chrysler and Peugeot.