Kia satisfies fussy Germans

Kia satisfies fussy Germans

2014-Kia-Sportage---beach,-red2

The Kia Sportage has topped its class in a survey on owner satisfaction by JD Power automotive consultants, centred on the hard-to-please German market.

Furthermore Kia Motors itself has risen five places in the overall manufacturers’ standings, as more people report positive experiences with Korea’s oldest car company.

European drivers, especially those in Germany, are notoriously hard to please and tend to favour vehicles from their own manufacturers, so these results are significant says Kia.

In the Compact SUV category, the Kia Sportage was ranked first in the JD Power 2014 Germany vehicle ownership satisfaction study, ahead of vehicles from far more prestigious brands.

The report, which rates cars and manufacturers in the German market according to overall driver satisfaction, also lists a number of other Kia models including the Rio which is sold in New Zealand. The report also sees Kia enter the top 10 list of manufacturers for the first time.

The study surveyed more than 18,000 German drivers to establish their levels of satisfaction with their cars. Drivers were asked to rate their vehicle’s quality, reliability, attractiveness and running costs.

The Sportage, scoring 83.6% driver satisfaction, emerged as the most satisfying Compact SUV to own and sixth most satisfying car overall, according to the study. While the Kia cee’d came second in the Compact Car category with 81.2% and the Kia Rio was third in the Small Car category with 81.3%.

Another Kia, the Venga, was fourth in the Small MPV category with 77.4%.

Among overall manufacturers, Kia Motors rose to 10th place, climbing five places from last year, which was itself a rise from 17th position in 2012, showing long-term progress in customer satisfaction levels for the brand.

“The New Zealand market is very closely aligned with the tastes of consumers in Europe, in particular Germany and the UK, so this result carries a lot of weight with us – it shows the Kia brand and Kia vehicles are continuing to grow in desirability,” says Todd McDonald, General Manager of Kia Motors New Zealand.

The Kia Sportage is celebrating 21 years since it was first introduced in 1993 and now in its third generation, is built in Europe at a Kia Motors plant in Slovakia for domestic and export markets including New Zealand.

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