Kia launches brand for assistance tech

Kia launches brand for assistance tech

image133349_bKia has launched a sub-brand to cover its drive assistance technology – Drive Wise.

The name will cover its ‘Advanced Driver Assistance Systems’, as it moves forwards on its recently announced plans to manufacturer partially-autonomous cars by 2020, and its first fully-autonomous vehicle by 2030.

Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas, the Drive Wise technologies are currently under development.

Tae-Won Lim,senior vice president, Central Advanced Research and Engineering Institute of Hyundai Motor Group, explained: “Kia is undergoing a very promising and gradual process of introducing partially and fully autonomous technologies to its vehicles.

“Although the first marketable fully-autonomous car from Kia will not be available in the immediate future, the work our R&D teams are currently doing to develop our range of Drive Wise technologies is already improving on-road safety and driver assistance. “

“The innovations presented at this year’s show demonstrate the future direction we are taking,” Lim says.

AT CES Kia showed Highway Autonomous Driving, Urban Autonomous Driving, Preceding Vehicle Following, Emergency Stop System, Traffic Jam Assist and a new Autonomous Parking & Out function.

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Fiat Chrysler and Ford unveil new systems at CES

The 2016 Consumer Electronics Show (CES) in Las Vegas has become an automotive showcase due to Fiat Chrysler and the...