Kia launches brand for assistance tech

Kia launches brand for assistance tech

image133349_bKia has launched a sub-brand to cover its drive assistance technology – Drive Wise.

The name will cover its ‘Advanced Driver Assistance Systems’, as it moves forwards on its recently announced plans to manufacturer partially-autonomous cars by 2020, and its first fully-autonomous vehicle by 2030.

Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas, the Drive Wise technologies are currently under development.

Tae-Won Lim,senior vice president, Central Advanced Research and Engineering Institute of Hyundai Motor Group, explained: “Kia is undergoing a very promising and gradual process of introducing partially and fully autonomous technologies to its vehicles.

“Although the first marketable fully-autonomous car from Kia will not be available in the immediate future, the work our R&D teams are currently doing to develop our range of Drive Wise technologies is already improving on-road safety and driver assistance. “

“The innovations presented at this year’s show demonstrate the future direction we are taking,” Lim says.

AT CES Kia showed Highway Autonomous Driving, Urban Autonomous Driving, Preceding Vehicle Following, Emergency Stop System, Traffic Jam Assist and a new Autonomous Parking & Out function.

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