Kia grabs bigger share of NZ market

Kia grabs bigger share of NZ market

Kia Soul

Kia is continuing to increase its share of the new passenger car market in New Zealand, grabbing almost 5% of the market during June the best result ever for the Korean manufacturer.

Last month Kia saw an 18% rise in sales over April, with the 207 new car registrations making it the second best sales month for Kia this year.

Kia’s sales are continuing to rise at a faster pace than most other manufacturers, leading to a greater share of the market, reaching 4.9% in June. Kia is close to breaking 4% for the year to date, up from just below 3% at the beginning of 2009.

Surprisingly, it was one of Kia’s older models that provided the shot in the arm — the Rio 5-door hatchback and 4-door sedan grabbed more than a third of all Kia sales last month. Other strong sellers were the all-new Cerato 2-litre sedan, all-wheel-drive Sportage and the 4WD Sorento.

Todd McDonald, General Manager for Kia Motors New Zealand, says the sales performance through 2009 is based on the strong line-up of fuel efficient cars and SUVs that are perfectly in tune with the times, backed by a motivated and resourceful dealer network. “Kia Motors has been able to read the trends and develop vehicles that have great appeal to consumers in these tough times,” he adds. “With our new models Kia is proving that you don’t have to sacrifice anything in terms of luxuries, style and performance to own a car that delivers lower running costs and more consumer protection with our 5-year/100,000 kilometre factory warranty programme.”

Kia Motors is at the beginning of a complete overhaul of its entire model range, which started with the introduction of the Soul compact crossover and Cerato sedan in April. Three other new or updated Kia models are due to go on sale in New Zealand by the end of the year.

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