Jeep ute gets postponed… for now

Jeep ute gets postponed… for now

If you’re a fan of the ute and also a Jeep enthusiast then you would have been pretty excited when Jeep announced it may bring out a pickup truck. The bad news is that the Jeep ute project has ben put on the backburner for now, but hey, it might still come to fruition.

Jeep CEO Mike Manley said in a recent interview, “We’re still in recovery mode and have to be very careful with our investments. We have so much going on. Our resources are fully dedicated to small vehicles and working with Fiat. There are none left to work on the Jeep pickup at this time.”

He went on to add, “There’s clear interest in the U.S. for a pickup” and “It could also give us potential for some of our international markets even though the pickup market is slightly different outside of the U.S.”

Manley is right, the one-tonne ute market it huge outside of the U.S and with Jeep’s offroad credentials it’s prime for an entry from the famous manufacturer. But for now, we will have to wait to find our more on the Jeep pickup truck’s fate.

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