Jaguar X-Type to cease production

Jaguar X-Type to cease production

Jaguar X-Type rq

The X-Type Jaguar compact luxury sedan has finally met its maker. Production will end in December and that means the end of Ford’s experimental involvement with the Jaguar brand.

Back in 2002 when Ford added a reworked Mondeo to the Jaguar lineup hopes were high. With all-wheel drive, modern but familiar styling and a fancy interior, the Jaguar X-Type won positive reviews for its handling but little else. At a time when Lexus, BMW and Mercedes were just doing a better job with smaller sedans, Jaguar’s gamble damaged its reputation.

The X-Type slowly declined on sales charts globally and now used versions are sold relatively cheaply despite its virtues like good handling, a more roomy wagon version, and all-wheel drive.

Jaguar did build more than 350,000 X-Types in eight years, which makes it the highest-volume Jaguar ever which is impressive in its own right. However, since the sale of Jaguar by Ford to Tata, the new direction of fewer customers, fewer cars and a more exclusive image has been aided by the introduction of the 2010 Jaguar XJ sedan. Whether it permanently fixes Jaguar’s problem of making great cars but selling too few of them remains to be seen.

Jaguar X-Type rq

The X-Type Jaguar compact luxury sedan has finally met its maker. Production will end in December and that means the end of Ford’s experimental involvement with the Jaguar brand.

Back in 2002 when Ford added a reworked Mondeo to the Jaguar lineup hopes were high. With all-wheel drive, modern but familiar styling and a fancy interior, the Jaguar X-Type won positive reviews for its handling but little else. At a time when Lexus, BMW and Mercedes were just doing a better job with smaller sedans, Jaguar’s gamble damaged its reputation.

The X-Type slowly declined on sales charts globally and now used versions are sold relatively cheaply despite its virtues like good handling, a more roomy wagon version, and all-wheel drive.

Jaguar did build more than 350,000 X-Types in eight years, which makes it the highest-volume Jaguar ever which is impressive in its own right. However, since the sale of Jaguar by Ford to Tata, the new direction of fewer customers, fewer cars and a more exclusive image has been aided by the introduction of the 2010 Jaguar XJ sedan. Whether it permanently fixes Jaguar’s problem of making great cars but selling too few of them remains to be seen.

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