Invisible Volvo paint making cycling safer

Invisible Volvo paint making cycling safer

03_VOLVO_EDIT_FX_MASTER_CYCLISTSAn invisible paint could help reduce the hundreds of Kiwi cyclists killed or injured on NZ roads each year.

Ministry of Transport figures shows that around 825 cyclists are killed or injured on NZ roads every year, with a large proportion of accidents involving cyclists occurring at night.

Volvo developed the unique reflective spray called Life Paint, designed to react to a car’s headlights.

It alerts drivers to the presence of cyclists in the dark and also during winter rush hour when light levels are poor.

The reflective safety paint is invisible by daylight, but in the dark objects such as bicycles or clothing that have the paint applied to them reflect light in the same direction as the light source.

Volvo Life Paint is transparent and can be washed off. Applying the paint to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars will enable visibility at night.

Volvo New Zealand Steve Kenchington says the company is always looking for new ways to improve safety for drivers, passengers, pedestrians and other road users.

“Almost two-thirds of accidents involving bikes are not the fault of the cyclist. These road users are highly vulnerable, and we take any steps we can take as a car manufacturer to make them safer – Life Paint is just one of these steps,” says Kenchington.

“While the paint is for cyclists, we feel families will also welcome this product – whether that’s for baby buggies, pet collars or even for runners, there are numerous applications,” he says.

Life Paint is available at Volvo dealerships throughout New Zealand. (RRP $29.90)

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