Hyundai opens flagship dealer in Seoul

Hyundai opens flagship dealer in Seoul

 Hyundai Motor Company

The Hyundai Motor Company has opened a spectacular concept dealership in its home market.

The ‘Hyundai Motorstudio’ in Gangnam, one of Seoul’s busiest districts, features a series of newly-curated retail and cultural experiences, as well as exhibits.

Consisting of five floors, the studio also includes an auto library, a kids’ lounge, a premium customer lounge, a car-tuning lounge, a gallery, and a cafe in to relax and linger in.

Specially-trained staff and curators will be on hand to help visitors enjoy each of its spaces and listen to customer feedback. With its attention to detail and unique design and program, Hyundai Motorstudio is expected to become one of Southern Seoul’s landmarks.

“Our goal is to provide an environment where customers can naturally experience our Modern Premium brand values,” says Won-Hong Cho, Hyundai Motor’s chief marketing officer. “Every detail within Hyundai Motorstudio was designed to create synergy towards making our brand experience a culture in itself.”

Conceived by Eulho Suh of Suh Architects, Suh used 36,000 metres of steel pipes and anodized steel panels supplied by affiliates within the Hyundai Motor Group to create the interior and exterior architecture.

The world’s first ‘Car Rotators’ were also designed internally and installed for the showroom, allowing nine, full-size Genesis models to create the facade and central display of the building. The angle of each car will be adjusted every month, allowing customers to observe each car from every angle first-hand, including their undercarriages.

Furthermore, the building itself will be used as an art gallery – the first exhibition at the store is ‘Principle of Motion’ by a London-based art group UVA (United Visual Artists). This video installation reinterprets the experience of driving through Korea through dynamic, moving patterns and rhythms.

Additionally, Hyundai Motor will expand its flagship brand showroom in other global cities, starting with one in Moscow in the second half of this year. With each new venue, Hyundai Motor will offer visitors a glimpse into more than its cars.

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