Hyundai last to jump ship on Tokyo Show

Hyundai last to jump ship on Tokyo Show

Tokyo Motor Show 2009

Hyundai was literally the last major automaker not based in Japan that planned to attend the Tokyo Motor Show next month. That’s just changed, and now, the final holdout has apparently canceled its appearance at the show. According to a motoring publication Toyokazu Ishida, who administers the international exhibition for the Japan Automobile Manufacturers Association, said, “Hyundai called last week and orally confirmed their intent to cancel… It’s unbelievable.”

Hyundai hasn’t official confirmed the news yet or given any reason why it won’t be making the trek to Tokyo, but the reasons are obvious. Even though Hyundai is doing well right now, it’s certainly not cheap to pack up a ton of cars and trucks and ship them all the way to Japan. Hyundai has already lost a reported 10.9 million yen ($169,000 NZ) in nonrefundable fees for its 4,300-square-foot exhibit, but that sum would pale in comparison to the millions it would cost to actually go through with the event.

Tokyo Motor Show 2009

Hyundai was literally the last major automaker not based in Japan that planned to attend the Tokyo Motor Show next month. That’s just changed, and now, the final holdout has apparently canceled its appearance at the show. According to a motoring publication Toyokazu Ishida, who administers the international exhibition for the Japan Automobile Manufacturers Association, said, “Hyundai called last week and orally confirmed their intent to cancel… It’s unbelievable.”

Hyundai hasn’t official confirmed the news yet or given any reason why it won’t be making the trek to Tokyo, but the reasons are obvious. Even though Hyundai is doing well right now, it’s certainly not cheap to pack up a ton of cars and trucks and ship them all the way to Japan. Hyundai has already lost a reported 10.9 million yen ($169,000 NZ) in nonrefundable fees for its 4,300-square-foot exhibit, but that sum would pale in comparison to the millions it would cost to actually go through with the event.

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