Hyundai expanding eco, luxury, and performance car lines

Hyundai expanding eco, luxury, and performance car lines

This story first appeared in the June issue of AutoTalk – CLICK HERE to download the magazine FREE

Hyundai-expanding-eco-luxury-and-performance-car-lines-PIC-1At the recent Busan International Motor Show (BIMOS), Hyundai Motor Company announced it will have another 12 eco vehicles in production by 2020 including two pure EV cars as well as plug-in hybrids.

The company strategy is to continue to grown and develop its luxury car line (Genesis), an Eco car line (Ioniq), and a motorsport derived sub brand (N) in addition to Hyundai passenger cars and SUV models.

The company is also developing an electric SUV for 2018 which will have a range of 328km from one charge, and another hydrogen electric SUV which is smaller than the current Tucson HEV, also in development.

Being the largest player in the Korean domestic market means Hyundai Motor Company, which encompasses both the Hyundai and Kia brands, uses the bi-annual Busan event to announce future products and new technologies.

Hyundai-expanding-eco-luxury-and-performance-car-lines-PIC-2-1The vice-chair and head of R & D for Hyundai Motor Company, Dr Woong-Chul Yang, confirmed to assembled media that it will continue to expand its portfolio of Hyundai hydrogen electric vehicles, as well as Ioniq hybrids, plug in hybrids, and pure EVs in addition to the expansion of the standalone Genesis luxury car-line, and the new high performance N sub brand.

In a press conference held after the Hyundai reveal, Dr Yang told assembled media guests, including Auto Media Group, that the Korean brand wants to introduce electric vehicles (EV) to global markets, but it will start with the countries that are putting the supporting infrastructure in place.

Dr Yang says that globally electric vehicles account for less than 1% of sales but says that will change.
With the current issues around diesel, and the continuing improvement in battery technology giving greater range and faster recharging, Dr Yang reckons that it would be possible to increase global sales of EV to 5% of the world market by 2020, and he reckons thats being conservative.

On the subject of a Hyundai pick up, Dr Yang was coy when asked by Auto Media Group if such a model would be developed.

“We would like the interest to be in North America (for the Santa Cruz) but its not easy to penetrate the existing pick up trucks in the US market,” says Yang.

“We are thinking about it very heavily, it is somewhat in our plan but I cannot say when,” he concluded.
N concept RM16 heralds arrival of new model.

Hyundai has confirmed production of its first N high performance model will start in 2017 and the head of N, Albert Bierman, says its likely to be derived from the i30.

It will use the 2-litre turbocharged engine that sits in the mid-engined RM16 concept vehicle developed by N, and revealed for the first time to the media and public at the Busan show.

Hyundai also used the occasion to reveal the new i20 WRC to be campaigned by works drivers Hayden Paddon and Thierry Neuville. While coy about the exact details of the new i20 WRC, the Koreans wheeled out Hyundai Motorsport Team principal Michel Nandan by video link, to sing its praises and thank the development engineers for producing the new improved version.

Genesis G80 and G80 Sport revealed

In addition to the flagship Genesis G90 and long wheelbase G90L, the Hyundai-owned luxury car brand revealed its new iteration of the G80 and G80 Sport sedans.

The G80 will start sales in the Korean market in July 2016, and will be launched in major markets, including US, Russia, and Middle East, later this year. The G80 Sport will launch into the Korean market in late 2016 before expanding into global markets in 2017.

Buyers will have the option of a 3.3-litre or 3.8-litre V6 engine for the G80, while the G80 Sport receives a new turbocharged 3.3-litre V6, and all cars will receive an 8-speed automatic transmission.

Dr Yang says there will be 6 Genesis models on showroom floors by 2020, with these primarily aimed at the US market.

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