Hummer developing H4 and H5 models

Hummer developing H4 and H5 models

Hummer H4 concept s

Troubled brand Hummer is stuck in limbo pending its sale to China’s Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd. with speculation that the sale could be completed as early as December 1. For now, everything is on hold pending approval from GM and the Chinese government, while that happens new Hummer CEO Jim Taylor is busy planning the future of the iconic American firm.

First on the “to do” list is to restore Hummer sales. Currently, sales are down 64% on the year to about 8,500 units, but Hummer is seeking 25,000 sales in 2010. That’s a big ask but recent reports state that the company is optimistic about reaching that goal thanks to some aggressive marketing. But ultimately, new product will be required to get dealerships buzzing with customers again. Till then, Hummer’s 154 U.S. dealers need more inventory in the showrooms to help shift stock. Apparently dealers only have 1,300 units in stock, compared to the 7,400 vehicles at the same time in 2008.

The final area of the Hummer restoration project is adding on those new models. When Tengzhong finally takes control of Hummer, it will also receive engineering plans for the H4, a new smaller model that is reportedly based on the HX Concept vehicle from the 2008 Detroit Auto Show. The new Jeep Wrangler competitor could arrive within the next three years. Also possible is an even smaller Hummer H5, which would help the SUV automaker to meet future American emissions requirements. It’s possible that one day the smaller H4 and H5 could replace the brand’s heavier and thirstier H2 and H3 mainstays.

The next hurdle for Hummer once the sale is completed is to find a manufacturing partner to build these vehicles. GM will reportedly shut down Hummer production as early as the end of this year.

Hummer H4 concept s

Troubled brand Hummer is stuck in limbo pending its sale to China’s Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd. with speculation that the sale could be completed as early as December 1. For now, everything is on hold pending approval from GM and the Chinese government, while that happens new Hummer CEO Jim Taylor is busy planning the future of the iconic American firm.

First on the “to do” list is to restore Hummer sales. Currently, sales are down 64% on the year to about 8,500 units, but Hummer is seeking 25,000 sales in 2010. That’s a big ask but recent reports state that the company is optimistic about reaching that goal thanks to some aggressive marketing. But ultimately, new product will be required to get dealerships buzzing with customers again. Till then, Hummer’s 154 U.S. dealers need more inventory in the showrooms to help shift stock. Apparently dealers only have 1,300 units in stock, compared to the 7,400 vehicles at the same time in 2008.

The final area of the Hummer restoration project is adding on those new models. When Tengzhong finally takes control of Hummer, it will also receive engineering plans for the H4, a new smaller model that is reportedly based on the HX Concept vehicle from the 2008 Detroit Auto Show. The new Jeep Wrangler competitor could arrive within the next three years. Also possible is an even smaller Hummer H5, which would help the SUV automaker to meet future American emissions requirements. It’s possible that one day the smaller H4 and H5 could replace the brand’s heavier and thirstier H2 and H3 mainstays.

The next hurdle for Hummer once the sale is completed is to find a manufacturing partner to build these vehicles. GM will reportedly shut down Hummer production as early as the end of this year.

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