HSV records 67% sales increase in 2010

HSV records 67% sales increase in 2010

Holden Special Vehicles (HSV) announced yesterday an increase in retail sales of 67% on the 1st quarter compared with the same time last year.

General Manager of Marketing Tim Jackson said, ‘At the launch of E2 the strategy was to lift GTS back to its hero status, and the exciting thing is we have seen demand outstrip supply. The differentiation we have given GTS has really struck a chord with our customer base.’

HSV’s Darren Bowler added, ‘While GTS has been a real stand out for us, the introduction of Maloo GXP into the range has us expecting a record year for the Maloo nameplate, exceeding 2009 by over 40%’.

ClubSport R8 remains the volume seller within the HSV range representing 35% of sales and recorded a 70% increase in Q1 sales (2009 vs 2010).

Meanwhile over at arch-rival Ford there’s plans to replace its current 5.4-litre Boss V8 with a new ‘Coyote’ 5.0-litre V8. In its naturally-aspirated guise, the 5.0 litre engine produces 307kW and 529Nm of torque, bettering the 290kW/520Nm of Ford’s current XR8.

For high performance applications, such as in the 315kW FPV GT range, Ford is apparently developing a unique supercharged version of the engine, the first forced-induction variant of the ‘Coyote’ range in the world.

Holden Special Vehicles (HSV) announced yesterday an increase in retail sales of 67% on the 1st quarter compared with the same time last year.

General Manager of Marketing Tim Jackson said, ‘At the launch of E2 the strategy was to lift GTS back to its hero status, and the exciting thing is we have seen demand outstrip supply. The differentiation we have given GTS has really struck a chord with our customer base.’

HSV’s Darren Bowler added, ‘While GTS has been a real stand out for us, the introduction of Maloo GXP into the range has us expecting a record year for the Maloo nameplate, exceeding 2009 by over 40%’.

ClubSport R8 remains the volume seller within the HSV range representing 35% of sales and recorded a 70% increase in Q1 sales (2009 vs 2010).

Meanwhile over at arch-rival Ford there’s plans to replace its current 5.4-litre Boss V8 with a new ‘Coyote’ 5.0-litre V8. In its naturally-aspirated guise, the 5.0 litre engine produces 307kW and 529Nm of torque, bettering the 290kW/520Nm of Ford’s current XR8.

For high performance applications, such as in the 315kW FPV GT range, Ford is apparently developing a unique supercharged version of the engine, the first forced-induction variant of the ‘Coyote’ range in the world.

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