Honda Jazz takes lead as Japan’s biggest selling car

Honda Jazz takes lead as Japan’s biggest selling car

While there is no doubt that the Toyota Prius is the world’s best-selling hybrid, in Japan there is a new sheriff in town — the Honda Jazz. The Prius has held out for the past 20 months as the top-selling automobile in Japan but for January of this year the Honda Jazz compact hatch took over the top spot.

Jazz sales in Japan surged to 14,873 units in the first month of this year, which is a 14 percent increase over the sales it achieved back in January 2010. In the January sales almost half of the 14,000-plus Japanese buyers went for the Jazz Hybrid.

Much of the hybrid Honda’s gas-electric appeal comes from its ¥1.59 million ($24,900 NZD) price tag, which is around $4,500 NZ less than the Honda Insight and it undercuts the Prius by a similar amount.

This is a clear sign that the market for hybrid compact hatchbacks is growing. Does the Honda Jazz have the endurance to out last the Prius in this battle. Only time will tell.

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