Honda abandons Frankfurt Motor Show like it’s F1

Honda abandons Frankfurt Motor Show like it’s F1

Honda Insight concept fq

It’s looking like all auto shows are going to be feeling the pinch of the diminshing auto market the latest being the mighty Frankfurt Motor Show. Honda has joined Nissan by pulling out of this year’s event in Germany in it’s latest bid to save some coin. Earlier this year, Nissan announced that it would only participate in one auto show on each continent — Geneva, Tokyo and Los Angeles — and although Honda hasn’t made such a sweeping announcement yet, it appears to be taking things one show at a time. However, it wouldn’t be surprising to see a similar move with only one North American show presence as well. At this year’s Detroit Auto Show, Honda had a stand but didn’t bother with a press conference. Honda’s frugality is quickly becoming legendary, it has already thrown away the F1 team with the quickest car in the competition. What’s next?

Honda Insight concept fq

It’s looking like all auto shows are going to be feeling the pinch of the diminshing auto market the latest being the mighty Frankfurt Motor Show. Honda has joined Nissan by pulling out of this year’s event in Germany in it’s latest bid to save some coin. Earlier this year, Nissan announced that it would only participate in one auto show on each continent — Geneva, Tokyo and Los Angeles — and although Honda hasn’t made such a sweeping announcement yet, it appears to be taking things one show at a time. However, it wouldn’t be surprising to see a similar move with only one North American show presence as well. At this year’s Detroit Auto Show, Honda had a stand but didn’t bother with a press conference. Honda’s frugality is quickly becoming legendary, it has already thrown away the F1 team with the quickest car in the competition. What’s next?

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