Holden makes presence felt at Melbourne MotorEx show

Holden makes presence felt at Melbourne MotorEx show

Three of Holden’s most historically significant concept cars, EFIJY, Hurricane and Coupe 60, took centre stage over the weekend at Meguiar’s MotorEx Melbourne 2014.

“Holden enjoys participating in events like Motorex and exposing our much coveted concept cars to a wider audience,” says GM Holden spokesman Mark Flintoft

“There is no intention to capitalise on this exposure as such. We simply see the event as an opportunity to share a stunning car with motor fans and to be proud of our talented design team.”

When AutoTalk asked if Holden’s presence at these types of events would carry over to more sales, Flintoft said: “We don’t see the event in this way. We look at the event as an opportunity to share our concept cars with a wider audience.”

Holden’s design director Richard Ferlazzo says it is great to see such iconic vehicles on display together.

“Each of these vehicles have their own unique story and perfectly illustrate why Holden is recognised globally within General Motors as a centre of excellence for concept vehicle and show car development,” he says.



In 2005, Holden took the covers off the Holden EFIJY, a 21st Century hot rod reincarnating Australia’s most famous car, the FJ Holden. A radical pillarless custom coupe boasting V8 Supercar power under the bonnet, EFIJY utilises a Chevrolet Corvette underbody.

The ‘Soprano Purple’ paintwork highlights its 5.2-metre body, reinterpreting the classic design cues of the iconic 1953 FJ Holden.

Never intended for production, EFIJY was a passionate side project for some Holden Design team members and a long-term dream for Ferlazzo who says the car is all about fun, emotion and imagination.

Coupe 60


Unveiled in 2008 to celebrate Holden’s 60th anniversary, the Coupe 60 is a two-door performance cart which exemplifies sporting luxury. A pillarless concept car, Coupe 60 combines racing looks and technology into a road going sports car experience.

Featuring a V8 supercar inspired cockpit layout, side-exiting chambered exhaust system with billet alloy tips, a full flat under body, rear underbody air diffuser and functional rear deck-lid spoiler with unique designed LED tail lamps.

Under the bonnet Coupe 60 boasts a 6.0 litre V8 engine incorporating the technologies such as active fuel management and calibrated for E85 ethanol fuel.

Even the paint is a one-off. Called ‘Diamond Silver’ by Holden designers, it gives a liquid aluminium finish that almost slides off the bodywork.



Holden went back to the future when it restored Holden’s very first concept car – the 1969 Holden Hurricane.

The futuristic research vehicle, once described as an experiment “to study design trend, propulsion systems and other long range developments”, was restored to its former glory in 2011 as a labour of love by a group of Holden designers and engineers.

Code named RD 001; the Hurricane is a mid-engined, rear-wheel drive, two-seater sports car which incorporates an array of innovative features and technology.

Features such as electronic digital instrument displays, station-seeking radio, automatic temperature control air conditioning, rear vision camera and an automated route finder were all showcased in this vehicle 42 years ago. Many of these technologies have only recently made their way into mass production.

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