Holden Commodore may survive in American market

Holden Commodore may survive in American market

Pontiac G8 fq dyn

Over in the states the once proud Pontiac brand is now dead in the water but many American enthusiasts are clamouring for the Pontiac G8 aka Holden Commodore to be rebadged and sold under another GM brand name.

Designed and constructed in Australia by Holden, the G8 has been a better than average seller thanks to its competitive pricing and sporty nature, and it may get another chance.

GM’s current CEO, Fritz Henderson, has already been clear that no Pontiac vehicle will survive the marques extinction. But Henderson also has a commitment to retain bits of GM’s sporting heritage, so the Corvette will remain in the portfolio along with other performance models. The high-performance version of the G8 named the G8 GXP will not continue according to Henderson but what about the lesser versions?

The standard Pontiac G8 sedan’s future is up in the air and enthusiasts are lobbying GM to keep the car and simply remarket it as the Impala SS. With the Impala SS set to be phased out shortly, the plan appears to have timing on its side, but even so GM’s vice chairman of global product development Tom Stephens still doesn’t think there’s room for the car at Chevrolet.

In a recent interview, Stephens claimed that while there are still be discussions raging on about the G8’s future, the fact is that “Chevrolet already has several sedans” making the rebranding of the car unnecessary. GM could attempt to rebrand it as a Buick model but again the likelihood of this is uncertain considering boss man Fritz Henderson’s dislike of the G8 GXP performance model.

The G8/Commodore has done the hard yards and proven itself in the American market  and with minimal development costs it would be easy to market the car following Pontiac’s demise – although figuring out which brand may best support the car will be very tricky for GM.

Here’s a crazy idea; why not take that stupid Pontiac face off the car, let it be a proudly Australian Holden Commodore, and sell it through the GM dealer networks. Then watch as the American public slowly realise that a GM subsidiary on the other side of the world is making a better sports sedan than GM America is capable of.

Pontiac G8 fq dyn

Over in the states the once proud Pontiac brand is now dead in the water but many American enthusiasts are clamouring for the Pontiac G8 aka Holden Commodore to be rebadged and sold under another GM brand name.

Designed and constructed in Australia by Holden, the G8 has been a better than average seller thanks to its competitive pricing and sporty nature, and it may get another chance.

GM’s current CEO, Fritz Henderson, has already been clear that no Pontiac vehicle will survive the marques extinction. But Henderson also has a commitment to retain bits of GM’s sporting heritage, so the Corvette will remain in the portfolio along with other performance models. The high-performance version of the G8 named the G8 GXP will not continue according to Henderson but what about the lesser versions?

The standard Pontiac G8 sedan’s future is up in the air and enthusiasts are lobbying GM to keep the car and simply remarket it as the Impala SS. With the Impala SS set to be phased out shortly, the plan appears to have timing on its side, but even so GM’s vice chairman of global product development Tom Stephens still doesn’t think there’s room for the car at Chevrolet.

In a recent interview, Stephens claimed that while there are still be discussions raging on about the G8’s future, the fact is that “Chevrolet already has several sedans” making the rebranding of the car unnecessary. GM could attempt to rebrand it as a Buick model but again the likelihood of this is uncertain considering boss man Fritz Henderson’s dislike of the G8 GXP performance model.

The G8/Commodore has done the hard yards and proven itself in the American market  and with minimal development costs it would be easy to market the car following Pontiac’s demise – although figuring out which brand may best support the car will be very tricky for GM.

Here’s a crazy idea; why not take that stupid Pontiac face off the car, let it be a proudly Australian Holden Commodore, and sell it through the GM dealer networks. Then watch as the American public slowly realise that a GM subsidiary on the other side of the world is making a better sports sedan than GM America is capable of.

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