Holden can still win in the American market

Holden can still win in the American market

Pontiac G8 ST fq

With Pontiac’s death official, Holden could lose around $1 billion annually with the demise of the Pontiac G8. However, Holden has a never-say-die attitude that has it busy looking for other stateside options. The Aussie automaker has drawn up plans to offer the rear-wheel drive Commodore platform to Cadillac and GMC.

Although GM’s CEO, Fritz Henderson, has confirmed that the G8 won’t live on, there’s still a chance it could be used by law enforcement in the States (read news item), and with American brand Cadillac’s recent attempts to inject more RWD models into the mix, the Zeta architecture that underpins the Commodore could be used for a new line of Caddies.

With GMC safe — for now — from sharing a grave with Pontiac, Holden could easily make a case for importing the Commodore ute to the U.S. as a fuel-efficient alternative to GMC’s otherwise big and thirsty pick-ups. Where there’s a niche, GM normally likes to fill it, and the Zeta-based Cadillacs may look likely soon as GM seeks to downsize some larger vehicles to aid its survival.

Pontiac G8 ST fq

With Pontiac’s death official, Holden could lose around $1 billion annually with the demise of the Pontiac G8. However, Holden has a never-say-die attitude that has it busy looking for other stateside options. The Aussie automaker has drawn up plans to offer the rear-wheel drive Commodore platform to Cadillac and GMC.

Although GM’s CEO, Fritz Henderson, has confirmed that the G8 won’t live on, there’s still a chance it could be used by law enforcement in the States (read news item), and with American brand Cadillac’s recent attempts to inject more RWD models into the mix, the Zeta architecture that underpins the Commodore could be used for a new line of Caddies.

With GMC safe — for now — from sharing a grave with Pontiac, Holden could easily make a case for importing the Commodore ute to the U.S. as a fuel-efficient alternative to GMC’s otherwise big and thirsty pick-ups. Where there’s a niche, GM normally likes to fill it, and the Zeta-based Cadillacs may look likely soon as GM seeks to downsize some larger vehicles to aid its survival.

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