High altitude promo for Audi

High altitude promo for Audi

Audi New Zealand has capped off its involvement with the Audi Quattro Winter Games in Queenstown, by creating a mountaintop restaurant – with food delivered by their cars.

The ‘Quattro Bistro’ was held at the top of the Pisa Ranga in the Southern Alps.

Open for one day only during winter games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef, Simon Gault, experiencing his specially designed menu for the event.

There was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.

The cars were reaching speeds speeds of up to 160kmph on ice and snow during the event.

Entries were open at Audi dealerships across the country for test drivers to go into the draw to win passes to attend. The 10 prize packages included a trip for two to Queenstown, five star accommodation, a half-day ultimate Audi quattro ice drive experience, tickets to the Audi quattro Winter Games NZ and a place for two at the table.

Celebrity chef and Audi ambassador, Simon Gault, says, “The degree of difficulty to deliver an eight course meal across the snow and ice seemed insurmountable when we first discussed it.

”Not only had this never been done but there were so many variables that we couldn’t control – in particular the weather.”

Dean Sheed, General Manager Audi New Zealand, says the company wanted to create a memorable experience.

“This had never been done before and was definitely a risk, but we had perfect conditions on the day set amongst the back drop of the Southern Alps, and our RS4s delivered.”

The video produced for the event shows all the fun – and keep an eye out for Audi NZ marketing manager Fiona Woolley attempting to hold on to food at around the 1.20 mark.

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