Help design Caterham’s next sports car

Help design Caterham’s next sports car

Caterham Levante fq

Caterham is making a new car, but no one knows what it is yet because we still have to develop it. The British sportscar maker is famous for continuing to produce and develop the Lotus 7, even after Lotus moved on to new projects. Now, in a world first, the next model to be produced by Caterham Cars will be created online by the public.

Named Project Splitwheel, Caterham is offering every car enthusiast, irrespective of any engineering skill, design experience or mechanical ability, an opportunity to get amongst it and help design an all-new sportscar.

To be a part of automotive history, people can join ‘Project Splitwheel’ from its dedicated website, www.splitwheel.com. From here, members from all over the globe are able to submit ideas and concepts for every single aspect of the new Caterham and discuss and debate them with other users, before ultimately voting on what makes it to the final vehicle. Initial registration for this new venture is now open with the Project set to start in early next year.

The website will use a combination of articles, blogs, forum discussion, a Wikipedia-style user-edited knowledge base and a comprehensive voting system to turn user input into a workable vehicle design. Splitwheel will also factor increased environmental pressures by exploring alternative methods of propulsion, such as electric and hybrid, and crucially their desirability to drivers. Once the specification is agreed, Caterham Cars will seek to produce a prototype vehicle which could become an addition to its model range as early as 2011.

Starting from a blank sheet of paper and with very few restrictions in place, the result should be at least a very interesting vehicle. Project Splitwheel is clearly a clever marketing idea to further brand recognition for Caterham , but also a fun project for car nuts and a good way to learn more about automotive R&D and manufacture. So check it out and demand a coat-hanger aerial and paua shell ashtray.

See the clip below or visit the website for further information and registration details.

To go to the Splitwheel website click here

Caterham Levante fq

Caterham is making a new car, but no one knows what it is yet because we still have to develop it. The British sportscar maker is famous for continuing to produce and develop the Lotus 7, even after Lotus moved on to new projects. Now, in a world first, the next model to be produced by Caterham Cars will be created online by the public.

Named Project Splitwheel, Caterham is offering every car enthusiast, irrespective of any engineering skill, design experience or mechanical ability, an opportunity to get amongst it and help design an all-new sportscar.

To be a part of automotive history, people can join ‘Project Splitwheel’ from its dedicated website, www.splitwheel.com. From here, members from all over the globe are able to submit ideas and concepts for every single aspect of the new Caterham and discuss and debate them with other users, before ultimately voting on what makes it to the final vehicle. Initial registration for this new venture is now open with the Project set to start in early next year.

The website will use a combination of articles, blogs, forum discussion, a Wikipedia-style user-edited knowledge base and a comprehensive voting system to turn user input into a workable vehicle design. Splitwheel will also factor increased environmental pressures by exploring alternative methods of propulsion, such as electric and hybrid, and crucially their desirability to drivers. Once the specification is agreed, Caterham Cars will seek to produce a prototype vehicle which could become an addition to its model range as early as 2011.

Starting from a blank sheet of paper and with very few restrictions in place, the result should be at least a very interesting vehicle. Project Splitwheel is clearly a clever marketing idea to further brand recognition for Caterham , but also a fun project for car nuts and a good way to learn more about automotive R&D and manufacture. So check it out and demand a coat-hanger aerial and paua shell ashtray.

See the clip below or visit the website for further information and registration details.

To go to the Splitwheel website click here

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Kiwis still loves big cars

New Zealand’s love affair with the big car is far from over, according to third quarter sales figures from Turners...

Close