GM opens design studio in Seoul

GM opens design studio in Seoul

While Korean automakers often look abroad for help creating unique cars, one American automaker is now heading in the opposite direction. GM has just opened up its Seoul Advanced Design Studio in the South Korean capital.

Currently appointed as the 2010 World Design Capital, Seoul will now also be serving as the location for the GM Daewoo Design Center. So it’s not surprising that GM has chosen to expand its concept work in the Asian country.

“Our award-winning Korean designers were already responsible for the Chevrolet/Holden Cruze,” said GM Daewoo chief Mike Arcamone. “Seoul Advanced Design Studio demonstrates GM’s support of GM Daewoo, and in turn, our support for Seoul’s year long initiative aimed at capitalizing on its World Design Capital status.”

Thirty designers will go to work at the Seoul facility.  The automaker says the specialties of the new studio are colors, digital design, electronics, materials, and small vehicles.

The first job for the new designers was to pen some sort of spaceship (pictured).

While Korean automakers often look abroad for help creating unique cars, one American automaker is now heading in the opposite direction. GM has just opened up its Seoul Advanced Design Studio in the South Korean capital.

Currently appointed as the 2010 World Design Capital, Seoul will now also be serving as the location for the GM Daewoo Design Center. So it’s not surprising that GM has chosen to expand its concept work in the Asian country.

“Our award-winning Korean designers were already responsible for the Chevrolet/Holden Cruze,” said GM Daewoo chief Mike Arcamone. “Seoul Advanced Design Studio demonstrates GM’s support of GM Daewoo, and in turn, our support for Seoul’s year long initiative aimed at capitalizing on its World Design Capital status.”

Thirty designers will go to work at the Seoul facility.  The automaker says the specialties of the new studio are colors, digital design, electronics, materials, and small vehicles.

The first job for the new designers was to pen some sort of spaceship (pictured).

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