Gen Y prefers to buy new shoes than tyres

Gen Y prefers to buy new shoes than tyres

tireA Canstar Blue survey about tyre-buying habits has unearthed some dangerous behaviours from Generation Y New Zealanders.

Gen Ys are taking more risks when it comes to their tyres, with 40% being aware of the risks of driving on incorrectly inflated or bald tyres, but doing it anyway, says Canstar New Zealand general manager, Jose George.

“Close to a third of the younger generation are also more willing to fork out their cash on a pair of shoes than they are on a good set of tyres (32%), showing just how easy it is to prioritise the things we want over the ‘boring’ things that can keep us safe.

“But when it is time to lock in a tyre purchase, New Zealanders are overwhelmingly (79%) in support of safety over price when deciding on which tyres to buy, even Gen Ys at 77%.

More than a quarter of the New Zealanders (27%) have purchased cheap, low quality tyres and regretted it, says George.

“This is most likely due to the fact that more than a third (36%) of Kiwis have been in/or have been fearful of, an accident when driving with old or worn tyres, making safety important.”

Gen Ys are the least knowledgeable when it comes to their car tyres, with 55% stating that they don’t know how to tell if they are getting a good deal or not compared to 35% of Baby Boomers who are more switched on to tyre bargains.

Canstar Blue commissions respected professional market research agency Colmar Brunton Australia, to undertake research on its behalf using SSI NZ panel.

The outcomes reported here are the results from a survey of Kiwis have purchased car tyres in the last 18 months (not re-treads). In this case there were 869 people surveyed.

Age Groups: Gen Y: 18-29, Gen X: 30-44, Baby Boomers: 45+

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