Geely GE – knock off Rolls facing legal action

Geely GE – knock off Rolls facing legal action

Geeley GE fq

When independent Chinese automaker Geely unveiled its GE luxury model recently (read news item), it was hard not to notice its more than slight resemblance to the Rolls-Royce Phantom. Now with Rolls-Royce threatening legal action about the knock-off vehicle, Geely Automobile is in full denial of the British accusations. Geely actually seem rather unconcerned. “As it were, they are actually different … people may feel they are the same at the first glance, but the details are certainly different,” Geely spokeswoman Zhang Xiaoshu said in an interview.

To most observers in the industry, the production-bound Chinese GE concept clearly borrows the Rolls signature waterfall grill, down-sloping rear deck, and the Flying Lady mascot. Unlike the Phantom, the Chinese variant is set to hit the market at only a fraction of the cost of the exclusive Rolls. While imitation is often considered the most sincere form of flattery, Rolls-Royce isn’t doing much smiling.

Geeley GE fq

When independent Chinese automaker Geely unveiled its GE luxury model recently (read news item), it was hard not to notice its more than slight resemblance to the Rolls-Royce Phantom. Now with Rolls-Royce threatening legal action about the knock-off vehicle, Geely Automobile is in full denial of the British accusations. Geely actually seem rather unconcerned. “As it were, they are actually different … people may feel they are the same at the first glance, but the details are certainly different,” Geely spokeswoman Zhang Xiaoshu said in an interview.

To most observers in the industry, the production-bound Chinese GE concept clearly borrows the Rolls signature waterfall grill, down-sloping rear deck, and the Flying Lady mascot. Unlike the Phantom, the Chinese variant is set to hit the market at only a fraction of the cost of the exclusive Rolls. While imitation is often considered the most sincere form of flattery, Rolls-Royce isn’t doing much smiling.

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