Gallery: Premiere the start for Holden campaigns

Gallery: Premiere the start for Holden campaigns

Holden New Zealand says last nights premiere of the new Star Wars movie is just the start for its marketing activities with the movie franchise.

The premiere at Auckland’s Sylvia Park last night was attended by 600. Earlier this year the vehicle brand announced a long-term marketing tie-up with Disney for Star Wars.

“We’re very excited about our Star Wars partnership with Disney,” Holden New Zealand general manager marketing Marnie Samphier tells AutoTalk. “And last night’s premiere was just the start of some fun campaigns we’ve got planned over the next couple of years. “

“In terms of Holden guests, we had 50 in attendance including staff, media, Dealers, strategic business partners and some of our brand ambassadors. “

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