French chef joins German brand

French chef joins German brand

SimonWrightChef Simon Wright, best known for his restaurant The French Cafe, has joined Mercedes Benz as an ambassador.

The French Café has been recognised by millions of independent reviewers as Trip Advisor’s number one Australasian fine dining restaurant in the 2015 Traveller’s Choice Awards.

Mercedes-Benz Cars New Zealand general manager Ben Giffin says they are extremely proud to welcome Wright to the brand.

“The partnership sees Mercedes-Benz enter into the realm of food for the first time in New Zealand, and as a passionate car enthusiast himself, we couldn’t think of a better fit than Simon,” says Giffin. “We are truly delighted to align with The French Café brand, one which perfectly embodies our own ethos of ‘The Best or Nothing’.”

As a friend of the brand, Simon Wright’s culinary expertise and knowledge will be shared across a number of exclusive ‘money-can’t-buy’ Mercedes-Benz customer events, incorporating bespoke menus, fine dining, and the opportunity to engage with one of New Zealand’s premier chefs.

Wright’s vehicle of choice is a new Mercedes-AMG C 63 S.

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