Ford’s new technology set to stop teen fun

Ford’s new technology set to stop teen fun

Ford has recently announced that a new technology named MyKey will be standard on the 2010 Focus Coupe and will be integrated into the rest of their model range soon after. MyKey performs three basic functions: allow parents to limit a vehicle’s top speed to 80 mph and/or the stereo’s volume up to 44% of its max, and set a sustaining chime if the seatbelts aren’t being used.

MyKey can do three basic things: allow parents to limit a vehicle’s top speed to 130 Kph and/or the stereo’s volume up to 44% of its max, and set a sustaining chime if the seatbelts aren’t being used. Clearly targeted towards worrying parents, the MyKey system is to keep teens safe. Ford did some polling and found that 67% of teens thought the idea really sucked, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more.

The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. Other things the MyKey system can do are permanently enable the traction control system and set chimes for when the car reaches 70, 90 or 110 Kph. This technology could increase sales of the Focus Coupe to parents who see the MyKey as a very useful option.

Ford has recently announced that a new technology named MyKey will be standard on the 2010 Focus Coupe and will be integrated into the rest of their model range soon after. MyKey performs three basic functions: allow parents to limit a vehicle’s top speed to 80 mph and/or the stereo’s volume up to 44% of its max, and set a sustaining chime if the seatbelts aren’t being used.

MyKey can do three basic things: allow parents to limit a vehicle’s top speed to 130 Kph and/or the stereo’s volume up to 44% of its max, and set a sustaining chime if the seatbelts aren’t being used. Clearly targeted towards worrying parents, the MyKey system is to keep teens safe. Ford did some polling and found that 67% of teens thought the idea really sucked, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more.

The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. Other things the MyKey system can do are permanently enable the traction control system and set chimes for when the car reaches 70, 90 or 110 Kph. This technology could increase sales of the Focus Coupe to parents who see the MyKey as a very useful option.

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