Ford targeting Prado with Everest pricing

Ford targeting Prado with Everest pricing

Ford New Zealand is targeting the Toyota Prado, and ignoring arguably closer competition, with the pricing of its new Everest SUV.

Car and SUV is in Thailand for the launch of the SUV, built here off a significantly modified Ranger platform – in the same way Holden, Isuzu, Mitsubishi – and soon Toyota – do with their ute-based SUV models.

But while the Holden Colorado 7 and Isuzu M-UX list at around $67,000 – the Holden currently on special for $49,990 – Ford has priced Everest within $500 of the entry-level Toyota Prado.2015 Ford Everest launch rear 3:4

The Everest range opens at $75,990 for a Trend model, creeping up to a whopping $87,990 for the Titanium. New Zealand is only taking models in diesel, seven-seat configurations with all wheel drive.

The engine is the Ranger’s 3.2-litre Duratorq five-cylinder TDCi diesel engine, featuring 143 kW of power and 470 Nm of torque, teamed with a six-speed automatic.

Everest gets a ‘Terrain Management System’ with four preset modes – Normal, Snow/Mud/Grass, Sand and Rock – that alter the vehicle’s throttle response, transmission, four-wheel drive system and traction control. Drivers can manually lock the transfer case in low-range..

What Ford is offering over the Prado is a fairly long list of tech features, lead by its SYNC 2 infotainment system, with voice control for entertainment, climate and mobile phone devices.

Ford says segment firsts include ‘curve control’, designed to help drivers maintain control when approaching turns too quickly, and ‘blind spot information system’
(BLIS) with ‘cross traffic alert’, which informs drivers when there is a vehicle in their blind spot while driving or when preparing to reverse out of parking spots.

While those systems are only on the Titanium, both models get active cruise control and forward collision avoidance. Both can also self-parallel park. Electronic stability control and roll stability control are also standard.

Other key differences are the Titanium has a leather interior while Trend gets fabric, the Titanium’s third row is power-folding, and it also gets a panoramic glass roof. Trend rides on 18” allow wheels, the Titanium 20”.

A tow-pack is standard, with a 3000kg braked capacity.

Read more technical detail about the Everest from our launch story here

A full launch story, including drive impressions, will be online here Wednesday 29 July.

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