Ford Falcon Wagon retires after 50 years

Ford Falcon Wagon retires after 50 years

Ford Australia has just announced that it will discontinue the Falcon wagon this year, with the final wagon rolling off the line in June.

The news comes after reports last year that Ford was considering ditching the wagon.

Ford boss Marin Burela said that after an internal review and customer feedback, the time had come to retire the Falcon wagon, but that Ford Australia hoped to replace it with a diesel version of the Mondeo wagon – a model already established in the European market.

“It’s done an outstanding job for us over the years and has certainly delivered to customer expectation,” Mr Burela said.

“We’re very, very comfortable with the decision. It was a great car then ¦ it still is a great car now, but we’re moving forward.”

While the Falcon wagon has been a part of the Australian and Kiwi Ford line-up since 1960, the current BF Mk III model was not updated in the newer FG Falcon line-up.

Recently, most of the Falcon wagon’s sales are to fleet purchasers. Last year, Falcon wagon sales counted for only 2500 of the 31,000 total Falcon sales in Australia.

The current model Falcon wagon is only available in bare-bones XT specification, and Ford Australia is banking that the Mondeo’s higher-spec wagon models will result in solid sales.

An end to the Falcon wagon isn’t a total shock, with Ford devoting little development time to the model. By comparison Holden has kept its Commodore wagon alive with the sharp looking VE-based Sportswagon.

Mr Burela said that one advantage of discontinuing the Falcon wagon and shifting to the imported Mondeo wagon is that the company’s Broadmeadows plant will now gain capacity for other variants, including the upcoming turbocharged four-cylinder Falcon.

After a full half century of production, the Falcon Wagon has officially reached the point of extinction.

Ford Australia has just announced that it will discontinue the Falcon wagon this year, with the final wagon rolling off the line in June.

The news comes after reports last year that Ford was considering ditching the wagon.

Ford boss Marin Burela said that after an internal review and customer feedback, the time had come to retire the Falcon wagon, but that Ford Australia hoped to replace it with a diesel version of the Mondeo wagon – a model already established in the European market.

“It’s done an outstanding job for us over the years and has certainly delivered to customer expectation,” Mr Burela said.

“We’re very, very comfortable with the decision. It was a great car then ¦ it still is a great car now, but we’re moving forward.”

While the Falcon wagon has been a part of the Australian and Kiwi Ford line-up since 1960, the current BF Mk III model was not updated in the newer FG Falcon line-up.

Recently, most of the Falcon wagon’s sales are to fleet purchasers. Last year, Falcon wagon sales counted for only 2500 of the 31,000 total Falcon sales in Australia.

The current model Falcon wagon is only available in bare-bones XT specification, and Ford Australia is banking that the Mondeo’s higher-spec wagon models will result in solid sales.

An end to the Falcon wagon isn’t a total shock, with Ford devoting little development time to the model. By comparison Holden has kept its Commodore wagon alive with the sharp looking VE-based Sportswagon.

Mr Burela said that one advantage of discontinuing the Falcon wagon and shifting to the imported Mondeo wagon is that the company’s Broadmeadows plant will now gain capacity for other variants, including the upcoming turbocharged four-cylinder Falcon.

After a full half century of production, the Falcon Wagon has officially reached the point of extinction.

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