Ford Falcon Wagon faces extinction

Ford Falcon Wagon faces extinction

Ford Falcon Wagon

Ford Australia is looking at ditching the Falcon wagon, leaving the Mondeo wagon and Territory SUV to pick up its sales. Marin Burela, President of Ford Australia, said that a decision on the ageing wagon is due in January, in the meantime the company is closely monitoring Territory and Mondeo wagon sales.

While the Falcon wagon has been a member of the local Ford range since 1960, the current BF Mk III model is little more than an updated BF model and wasn’t replaced with the newer FG Falcon line-up.

Currently most of the Falcon wagon’s 400 to 500 monthly sales are to fleet purchasers.

When the updated BF MkIII wagon went on sale last year, Ford Australia’s Vice President of Marketing and Sales acknowledged the preference in the fleet market for a larger storage area.

“The current Falcon wagon remains an ideal tool of trade vehicle for a broad spectrum of fleet and private buyers alike, who appreciate its large load area and excellent payload capacity,” Mr Winslow said last year.

The current model Falcon wagon is only available in base-level XT trim, and Ford Australia is banking on the Mondeo’s higher-spec wagon models to prove popular in the coming months.

An end to the Falcon wagon has been on the cards for some time, with Ford pumping very little money and development time into the model – the current generation runs only Ford’s older six-cylinder petrol engine or the E-Gas engine, along with the dated four-speed automatic transmission.

Mr Burela acknowledged that fleet buyers will ultimately determine the direction of Ford’s wagon offerings in Australia, with some larger companies like Telstra continuing to prefer the larger Falcon model.

Ford Falcon Wagon

Ford Australia is looking at ditching the Falcon wagon, leaving the Mondeo wagon and Territory SUV to pick up its sales. Marin Burela, President of Ford Australia, said that a decision on the ageing wagon is due in January, in the meantime the company is closely monitoring Territory and Mondeo wagon sales.

While the Falcon wagon has been a member of the local Ford range since 1960, the current BF Mk III model is little more than an updated BF model and wasn’t replaced with the newer FG Falcon line-up.

Currently most of the Falcon wagon’s 400 to 500 monthly sales are to fleet purchasers.

When the updated BF MkIII wagon went on sale last year, Ford Australia’s Vice President of Marketing and Sales acknowledged the preference in the fleet market for a larger storage area.

“The current Falcon wagon remains an ideal tool of trade vehicle for a broad spectrum of fleet and private buyers alike, who appreciate its large load area and excellent payload capacity,” Mr Winslow said last year.

The current model Falcon wagon is only available in base-level XT trim, and Ford Australia is banking on the Mondeo’s higher-spec wagon models to prove popular in the coming months.

An end to the Falcon wagon has been on the cards for some time, with Ford pumping very little money and development time into the model – the current generation runs only Ford’s older six-cylinder petrol engine or the E-Gas engine, along with the dated four-speed automatic transmission.

Mr Burela acknowledged that fleet buyers will ultimately determine the direction of Ford’s wagon offerings in Australia, with some larger companies like Telstra continuing to prefer the larger Falcon model.

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