First Chinese car from Great Wall Motors to be imported to NZ and Australia

First Chinese car from Great Wall Motors to be imported to NZ and Australia

great-wall-ute-fq

China’s first car brand to make its Australian and New Zealand debut will arrive in October of this year, more than six months earlier than previously predicted, when Sydney and Auckland-based importer, Ateco Automotive launches Great Wall Motor.

Ateco has been negotiating with GWM for almost three years. Strict confidentiality agreements have precluded Ateco from confirming that it has not only concluded negotiations but it also has been working on homologating the first GWM vehicle to be sold in Australia. GWM will debut with a double can Ute that will retail for well under $20,000 in both Australia and New Zealand.

“The GWM double cab Ute will be just the start,” says Ric Hull, Managing Director, Ateco Automotive Pty Ltd. “The Ute will be followed soon after with a single cab Ute, a compact SUV and an entry level light car.  Pricing will be comparable to similar Korean models with a significantly higher specification.”

GWM is one of China’s leading car makers and it has been consistently at the top of its domestic car market with its Ute and SUV models.

“From day one we have been thoroughly impressed with GWM,” says Mr Hull. “World class production facilities are becoming commonplace in China and there is no doubt that GWM has set the production benchmark.  But what sets GWM apart is the corporate culture that permeates through the organisation.  The company motto is ‘Improving little by little every day’ and from what we have seen the staff really do live and breathe this philosophy. Every time we go to GWM’s head office in Baoding, we are impressed by the progress that has been made since our last visit.”

“We targeted GWM for our Chinese plans because they are highly disciplined, organised and well led,” says Mr Hull.

To prepare for the launch of its Chinese brands, Ateco has made some key management changes. David Stone, who was instrumental in setting up the Hyundai, Daewoo and Kia networks, will over see the appointment of dealers to distribute Ateco’s new Chinese brands, with a target of 50 dealers across Australia for the launch of GWM in October. In New Zealand the GWM distribution business will be run from Ateco’s Mount Wellington headquarters in Auckland via dealer network five to six dealers at launch. The New Zealand product range will be common with Australia.

In addition to its Sydney headquarters, Ateco will also appoint regional managers for the key state operations, working to Peter McGeown who is newly appointed to the role of National Sales Manager. McGeown has worked with Ateco as Queensland Regional Manager when Ateco represented Kia and he was involved with Daewoo and Toyota. He will be responsible for setting up an entire sales and marketing infrastructure for GWM, which will include national as well as regional activities.

Full details, prices and specifications of the new GWM range will be announced when they go on sale in October.

great-wall-ute-fq

China’s first car brand to make its Australian and New Zealand debut will arrive in October of this year, more than six months earlier than previously predicted, when Sydney and Auckland-based importer, Ateco Automotive launches Great Wall Motor.

Ateco has been negotiating with GWM for almost three years. Strict confidentiality agreements have precluded Ateco from confirming that it has not only concluded negotiations but it also has been working on homologating the first GWM vehicle to be sold in Australia. GWM will debut with a double can Ute that will retail for well under $20,000 in both Australia and New Zealand.

“The GWM double cab Ute will be just the start,” says Ric Hull, Managing Director, Ateco Automotive Pty Ltd. “The Ute will be followed soon after with a single cab Ute, a compact SUV and an entry level light car.  Pricing will be comparable to similar Korean models with a significantly higher specification.”

GWM is one of China’s leading car makers and it has been consistently at the top of its domestic car market with its Ute and SUV models.

“From day one we have been thoroughly impressed with GWM,” says Mr Hull. “World class production facilities are becoming commonplace in China and there is no doubt that GWM has set the production benchmark.  But what sets GWM apart is the corporate culture that permeates through the organisation.  The company motto is ‘Improving little by little every day’ and from what we have seen the staff really do live and breathe this philosophy. Every time we go to GWM’s head office in Baoding, we are impressed by the progress that has been made since our last visit.”

“We targeted GWM for our Chinese plans because they are highly disciplined, organised and well led,” says Mr Hull.

To prepare for the launch of its Chinese brands, Ateco has made some key management changes. David Stone, who was instrumental in setting up the Hyundai, Daewoo and Kia networks, will over see the appointment of dealers to distribute Ateco’s new Chinese brands, with a target of 50 dealers across Australia for the launch of GWM in October. In New Zealand the GWM distribution business will be run from Ateco’s Mount Wellington headquarters in Auckland via dealer network five to six dealers at launch. The New Zealand product range will be common with Australia.

In addition to its Sydney headquarters, Ateco will also appoint regional managers for the key state operations, working to Peter McGeown who is newly appointed to the role of National Sales Manager. McGeown has worked with Ateco as Queensland Regional Manager when Ateco represented Kia and he was involved with Daewoo and Toyota. He will be responsible for setting up an entire sales and marketing infrastructure for GWM, which will include national as well as regional activities.

Full details, prices and specifications of the new GWM range will be announced when they go on sale in October.

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