Car companies are known for bringing out clever advertising, but a new European marketing campaign from Fiat is surely one of the more memorable efforts from an automaker. In an effort to highlight the safety of its small 500 model to both to its occupants and the wild animals we share our planet with Fiat has released a new series of images depicting the retro hatchback in fictitious crash test scenarios.
The interesting part is that test dummies are replaced with animals including a panda bear, a walrus and a couple of penguins. The attached tagline is smart too, “Engineered for a lower impact on the environment,” after which the ad reminds the viewer that Fiat — with 133.7 grams of C02 per kilometer on average — is the brand with the lowest carbon emissions in all of Europe.
Only thing missing is a disclaimer that no actual endangered species were harmed during the ad’s production. Check out the images in the gallery below.
Gallery
Car companies are known for bringing out clever advertising, but a new European marketing campaign from Fiat is surely one of the more memorable efforts from an automaker. In an effort to highlight the safety of its small 500 model to both to its occupants and the wild animals we share our planet with Fiat has released a new series of images depicting the retro hatchback in fictitious crash test scenarios.
The interesting part is that test dummies are replaced with animals including a panda bear, a walrus and a couple of penguins. The attached tagline is smart too, “Engineered for a lower impact on the environment,” after which the ad reminds the viewer that Fiat — with 133.7 grams of C02 per kilometer on average — is the brand with the lowest carbon emissions in all of Europe.
Only thing missing is a disclaimer that no actual endangered species were harmed during the ad’s production. Check out the images in the gallery below.
Gallery
