Euro brands record new sales milestones

Euro brands record new sales milestones

BMW has broken through the 2000 registration barrier in a year for the first time yet, and Volvo has passed the 400 mark as well, a month early, despite not launching any new product in 2015.

There were 212 new BMW vehicles registered in November, taking the brand’s year-to-date total to 2007 vehicles.

“This is the first time yet in the 31 year presence of BMW in New Zealand as a national sales company that more than 2000 registrations have been achieved in a calendar year,” says BMW Group New Zealand managing director Nina Englert.

“We’ve also had significant interest regarding our new five-year warranty introduced at the start of 2014, which is complementary to the three year scheduled maintenance plan and free roadside assistance.”

The second brand in the BMW Group portfolio, MINI, achieved 69 registrations, which is the third month to pass 60 sales this year and is the highest month-end total this year.

“MINI enjoyed a great start to the year with the launch of the new Hatch. In fact, this is the biggest single month of MINI registrations, yet,” says Englert.

Volvo celebrated the registration of its 400th new car sold in 2014 on November 27, and achieved its annual target with a month to spare.

When Volvo NZ general manager Steve Kenchington announced the sales target of 400 units in November 2013 he says it was met with some doubt, however the distributor and its dealer network always believed they could make it happen despite having no new models this year.

Kenchington says all the dealers embraced the plan, invested in the brand’s future and delivered stellar results across all the model range.

He says that Scott McLaughlin’s success in the Volvo S60 V8 Supercar has also been a contributing factor, hardening the brand and driving traffic through dealerships. The result is that Volvo registrations are up 80% compared to this time last year.

Volvo’s biggest volumes have been in XC60 (38% of registrations) and V40 (31%). All models have seen growth versus 2013, with the biggest increases in XC60 (up 184%) and XC70 (up 380%).

The distributor hopes to build further success next year with the arrival of the all-new XC90 and V60 Cross Country.

Dealership developments will also be a focus for 2015 to continue the brand’s current momentum says Kenchington.

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