Enhanced model line up energises BMW dealer network

Enhanced model line up energises BMW dealer network

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BMW New Zealand says a highly specified and value enhanced model line up has energised its dealer network and it is on track to finish the year as the number one premium brand.

The German brand has finished the second quarter as the number one brand in the premium automotive segment.

“BMW claimed leadership of the premium segment for the full year 2012, retained the position of 2013 and is on-track for a three-peat come the end of this year,” says BMW Group New Zealand, managing director Nina Englert.

“We are confident that thanks to a strong forward order bank for new models such as the 4 Series Gran Coupe, X4 as well as the all-new M3 and M4, aided by our new five year warranty, that we will have every opportunity to retain this position going forward.”

BMW is experiencing significant growth year over year and sales of new BMW in the local market continue to run at record pace, with registrations in 2014 almost 10% ahead of the same time last year, which was itself an all-time record for sales of new BMW models.

“We have every confidence the rest of the year will be as successful as the first half, as we’re still to launch five new models during the balance of 2014,” says Englert.

In addition to the brand new M3 and M4 which were launched to media last week, other models to make their debut will be the X4 Sport Activity Vehicle and M235i Coupe, as well as increased availability of the brand new 4 Series Gran Coupe.

All BMW models for sale currently in New Zealand also offer five-star safety and, thanks to EfficientDynamic fuel saving technology, 95% of the 60 models currently available for sale feature fuel efficiency from as little as 4.4L/100km through to 9.9L/100km.

“Furthermore, BMW is the only premium brand to offer enhanced peace of mind thanks to a best in class five year warranty, service plan and roadside assistance,” says Englert.

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