End of the road for Hummer as sale falls through

End of the road for Hummer as sale falls through

General Motors has announced that the proposed deal with China’s Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. for the sale of Hummer has collapsed and as a result the brand will be wound down.

The deal with Tengzhong had been on the table for months and was expected to secure more than 3,000 American jobs in manufacturing, engineering and at Hummer dealerships in the States. The proposed transaction also included plans by the Chinese machinery company to fully fund new Hummer products, including a compact H4 model.

The sale required Chinese government approval which put the skids on early. That, combined with poor sales, growing public concern for the environment and the recession all added up to weaken the chances of a successful Hummer sale. Now the once iconic brand is back on death row.

GM will continue to honour Hummer warranties, while providing service support and spare parts to all current owners globally.

General Motors has announced that the proposed deal with China’s Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. for the sale of Hummer has collapsed and as a result the brand will be wound down.

The deal with Tengzhong had been on the table for months and was expected to secure more than 3,000 American jobs in manufacturing, engineering and at Hummer dealerships in the States. The proposed transaction also included plans by the Chinese machinery company to fully fund new Hummer products, including a compact H4 model.

The sale required Chinese government approval which put the skids on early. That, combined with poor sales, growing public concern for the environment and the recession all added up to weaken the chances of a successful Hummer sale. Now the once iconic brand is back on death row.

GM will continue to honour Hummer warranties, while providing service support and spare parts to all current owners globally.

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