Eco-friendly millennials choose EVs

Eco-friendly millennials choose EVs

More than three quarters of millennials consider driving an eco-friendly car as the best choice to make their lives more environmentally friendly.

This suggestive information comes from a Nissan European study investigating millennials’ attitudes towards electric vehicles (EVs) and hybrid vehicles.

Perhaps surprisingly, the majority of millennials surveyed owned a car at 77%. And although they might not be driving EVs now, they are in the market for future driving technology, with nearly two out of three likely to buy a hybrid car in the next 10 years, and over half saying they would buy an EV in that time span.

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“The millennial demographic surveyed here has the potential to be hugely influential in determining the future of transport and sustainability,” says Sarwant Singh, senior partner at Frost & Sullivan and member of Nissan’s intelligent motoring advisory board. “We have consistently found in our own research that they are early adopters of new technology, much more environmentally friendly than previous generations and generally willing to make sacrifices and lifestyle changes in line with their personal values and beliefs.”

The study, revealed exclusively at FutureFest 2016 in London by Nissan’s director of EVs Gareth Dunsmore over the weekend, probes the views of 2,500 European millennials aged between 18 to 34 across the UK, France, Italy, Germany and Spain.

Moreover, Nissan, as official partner of FutureFest, had Dunsmore deliver a speech at the event exploring the future of the automotive sector. During his speech titled, ‘When is a car, not a car’, Dunsmore examined the evolution of the car and how consumers will soon be able to use their vehicles more intelligently.

“We’ve always known that millennials are the challenger generation, but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in,” says Dunsmore. “It gives me immeasurable hope to see that millennials believe EVs, such as the Nissan Leaf and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interests and needs of this group.”

The study underscores that as a generation millennials are willing to try new things, challenge processes and think differently about the future.

To help solve these issues, they are willing to make bold changes such as switching to an energy provider dedicated to eco-friendly solutions at 62%, or supporting brands that are committed to being more environmentally friendly at 53%.

The report showed that the environmental concerns of millennials aren’t smaller scale issues like recycling at 24% or overflowing landfills at 14%, but global issues such as climate change at 53% and air pollution at 42%.

And this bodes well for Nissan which recently introduced its third generation Nissan Leaf model that delivers 26% more range versus the previous model, and up to 250km of driving range on a single charge.

With a focus on intelligent mobility solutions that have an ultimate goal of zero emissions and zero fatalities, Nissan has been pioneering the pure EV market since the introduction of the 100% electric, zero emission Nissan Leaf in 2010.

There are now more than 230,000 Nissan Leafs on the road worldwide, securing it as the world’s bestselling EV.

As proof of its ongoing commitment to a safer and more sustainable future, Nissan Motor Company has been a member of the Dow Jones Sustainability Index (DJSI) Asia/Pacific since 2009, and was recently also added to the World Index, which tracks sustainability-driven companies worldwide.

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