Discovery makes a million

Discovery makes a million

The one millionth Land Rover Discovery has been produced at Jaguar Land Rover’s Solihull manufacturing plant in the UK West Midlands.

To showcase the Discovery’s unique versatility and breadth of capability the millionth vehicle is embarking on a “Journey of Discovery” expedition from its birthplace in Birmingham, UK to one of its fastest growing markets, Beijing in China.

A team of four Land Rover Experience experts will tackle all weather, all terrain in the one millionth Discovery through 13 countries 12,865 kms in 50 days.

The expedition aims to raise £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Land Rover’s most ambitious fundraising project ever (www.landrover.com/million)

The millionth Discovery is a significant milestone for the UK car industry, with its global sales up by 16% year on year, with 83% of production being exported overseas.

The 50-day “Journey of Discovery” will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.

Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.

Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.

The Land Rover Discovery is one of the world’s most practical vehicles – it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.

The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launched six month ago, boosting the workforce by 20% to support its expansion plans.

Alan Volkaerts, Operations Director, Solihull Operations said: “Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.

I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.”

The ‘Journey of Discovery’ began at a special event for employees at Jaguar Land Rover’s Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers. All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.

The challenge follows in the tyre tracks of ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing. That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover’s major markets including the UK, Russia and China.

Phil Popham, Group Sales Operations Director., Jaguar Land Rover said: “Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 12,865 kms, and it’s a fitting initiative to celebrate the one millionth vehicle.”

The one millionth Land Rover Discovery has been produced at Jaguar Land Rover’s Solihull manufacturing plant in the UK West Midlands.

To showcase the Discovery’s unique versatility and breadth of capability the millionth vehicle is embarking on a “Journey of Discovery” expedition from its birthplace in Birmingham, UK to one of its fastest growing markets, Beijing in China.

A team of four Land Rover Experience experts will tackle all weather, all terrain in the one millionth Discovery through 13 countries 12,865 kms in 50 days.

The expedition aims to raise £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Land Rover’s most ambitious fundraising project ever (www.landrover.com/million)

The millionth Discovery is a significant milestone for the UK car industry, with its global sales up by 16% year on year, with 83% of production being exported overseas.

The 50-day “Journey of Discovery” will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.

Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced its original model. Since it first came to market as a third model to sit between the luxurious Range Rover and the rugged Defender, it has carved its own market segment and become an international success story.

Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.

The Land Rover Discovery is one of the world’s most practical vehicles – it can seat seven passengers, has a load space volume of up to 2,500 litres and is packed with technology including Land Rover’s award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.

The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launched six month ago, boosting the workforce by 20% to support its expansion plans.

Alan Volkaerts, Operations Director, Solihull Operations said: “Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.

I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.”

The ‘Journey of Discovery’ began at a special event for employees at Jaguar Land Rover’s Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers. All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.

The challenge follows in the tyre tracks of ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing. That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover’s major markets including the UK, Russia and China.

Phil Popham, Group Sales Operations Director., Jaguar Land Rover said: “Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 12,865 kms, and it’s a fitting initiative to celebrate the one millionth vehicle.”

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