Digital Kiwi stars in V8 Supercars app

Digital Kiwi stars in V8 Supercars app

image137151_cVolvo’s using our very own young gun Scott McLaughlin as the hero in its new racing app.

Fans are put behind the wheel in a virtual challenge against the Kiwi race driver on a flying lap of the most legendary race on the Aussie calendar – the Bathurst 1000.

The The Välkommen by Volvo uses clever HARK technology, which listens for audio triggers from a second screen and lets users control the game action with their mobile devices.

Players who download the game from either App Store or Google Play can join a leaderboard, with the chance to win McLaughlin’s own Volvo V60 Polestar at the end of the season.

“We’re tapping into the excitement of V8 Supercars in a unique way that will appeal to fans on and off the track,” says Kevin McCann, managing director of Volvo Car Australia.

“With his speed and technique on the race track, Scott McLaughlin is the perfect fit for Välkommen by Volvo. Scott is also very tech savvy, and has a big social media following, which fits nicely with our marketing strategy.”

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