Designed by GM India, built by Holden design

Designed by GM India, built by Holden design

Adra-(5)j

While Holden will cease manufacturing operations in Australia, its design centre is only one of two in the world of General Motors that is capable of constructing and fabricating concept vehicles for motor shows.

At the New Delhi motor show GM India unveiled the Chevrolet Adra, a compact SUV that it designed and engineered, but the concept car was manufactured by Holden in it’s Port Melbourne design centre.

Adra is the first concept created by General Motors technical centre India (GMTC-I) specifically for the Indian market.

Executive director GMIO Design Mike Simcoe, says the Chevrolet Adra illustrated GM’s collaborative approach to global design programmes.

“Traditionally, work that took place in Australia for Holden would be seen on Australian roads. That’s no longer how we operate,” he says.

“Today, GM designers work on global programmes, the majority of which are for international markets and Adra is a perfect example of this.

“Holden has a reputation for being a mature and highly experienced design centre with incredible scope including creative design, clay modelling, animation, colour and trim and fabrication.

“The end result is a show car that is sure to impress the Indian public and one that GM India should be incredibly proud of.”

The Adra SUV concept is designed to meet the unique needs of the Indian consumer and fulfil the demands of next generation car buyer.

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