Death of Pontiac brand generates major loss at Holden

Death of Pontiac brand generates major loss at Holden

When General Motors first announced it was finishing up with the Pontiac brand, there were some serious concerns for Holden’s health, but we all moved on. After all, Holden was doing alright domestically and how much money was it really making providing America with left-hand-drive versions of the Commodore to sell as Pontiacs? Turns out it was a lot of money and now Holden is feeling the loss of that deal in a big way.

According to a recent report, Holden has announced a loss of $192 million USD. Thanks to the American thirst for Australian V8s, Holden raked in $5.3 billion USD in revenue in 2008, but just $3.6 billion last year.

It wasn’t just the absence of American market sales, though. Holden also saw general sales plummet due to a global recession last year.

When General Motors first announced it was finishing up with the Pontiac brand, there were some serious concerns for Holden’s health, but we all moved on. After all, Holden was doing alright domestically and how much money was it really making providing America with left-hand-drive versions of the Commodore to sell as Pontiacs? Turns out it was a lot of money and now Holden is feeling the loss of that deal in a big way.

According to a recent report, Holden has announced a loss of $192 million USD. Thanks to the American thirst for Australian V8s, Holden raked in $5.3 billion USD in revenue in 2008, but just $3.6 billion last year.

It wasn’t just the absence of American market sales, though. Holden also saw general sales plummet due to a global recession last year.

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