Commodore name to stay

Commodore name to stay

Holden is still being coy on what will replace the Commodore when it goes out of production in 2018 – but they have confirmed the name will stay.

The company says customer feedback drove the decision to keep the name for the replacement large car.

Holden executive director of sales Peter Keley confirmed the name today.

“The next-generation large car we have selected from GM’s global portfolio is worthy of the iconic Commodore nameplate,” says Keley.

“When it arrives in 2018, our new large car will honour Commodore’s heritage and support a long and successful future for Holden in New Zealand and Australia,” he says. “Holden and Commodore aren’t going anywhere and they will remain pillars of Kiwi motoring for many years to come.

“Customers have confirmed that retaining the Commodore nameplate is the right decision for Holden.”

Across 17 different customer research sessions, Commodore owners and non-Commodore owners offered a range of views, with a strong majority favouring retention of the Commodore nameplate.

“We know the decision to retain or retire the Commodore nameplate will stir passionate responses among Holden fans and customers. That’s why we’ll ensure the next-generation car drives like a Commodore should,” Keley says.

“The vehicle will be tuned and honed by Holden engineers and technicians at our world- class Lang Lang Proving Ground in Victoria, ensuring it performs in New Zealand conditions and to New Zealanders expectations,” he says. “Right now, our Vehicle Performance team is helping shape the next-generation Commodore for Kiwi and Aussie customers.”

Across all customer research sessions, almost 70% of unaided customer responses to the Commodore nameplate were positive, with participants citing Commodore’s reliability, performance and appropriateness for families.

Customers cited a number of criteria as critical for the future of Commodore, including: ability to perform in local conditions; affordability; external styling; interior space; handling; power, acceleration; towing ability; and offering variants including luxury and sport.

Rumours circulating in the Australian motoring media indicate the new Commodore will be a localised version of the Opel Insignia, almost certainly in front and all wheel drive configurations.

Reports also indicate Holden will get its own take on a globally sold V8 rear-wheel-drive sports coupe, set to take on Ford’s Mustang for GM.

Read managing editor Richard Edwards’s drive impressions of the current Opel Insignia – in Vauxhall form – on CarandSuv.co.nz by clicking HERE

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